Working with Havas London we were tasked with building an iPad app for Unilever’s internal data-driven marketing division called the People Data Centre (PDC). The app would explain who the PDC are, describe their services, and give the sales teams a tool full of case studies that they could present.
We worked closely with Havas Helia’s design team to develop a slick and functional iPad app that was fed by a CMS, but allowed the reps to download Case Studies for local delivery without an internet connection. Smooth animations and transitions gave the app a fluid look-and-feel, to enhance the User Experience.
Unilever were delighted with the app, and Havas Helia were very happy with the working relationship between their creative team, and Weald Creative.
