Working with Pebble Studios, we developed a web survey that delivered a unique AI-generated image to inspire, encourage exploration and challenge the perception of thousands of scientists at the annual ASMS conference.
Pebble's challenge was to understand the different ways in which scientists run their workflows. Working with SCIEX they broke down a typical Mass Spec workflow into 5 phases in which they would base the questions, before looking into how personal preference, process and personal nuances can influence how each of these tasks are completed. This structure provided around 1000 unique answer combinations to assign a user to one of the seven created personas.
By utilising the MidJourney platform the artists at Pebble Studios developed a prompting structure that would allow them to serve each user with a real-time character design that represented the persona of which they had been allocated.
Once their answers had been collated in app and a persona assigned, within a matter of seconds the platform would serve the AI with pre-determined prompts based on the users answer combination – firing up the AI design bots on MidJourney to produce an utterly unique rendered image within the theme of their given persona.
At the ASMS event, Weald Creative provided technical support and moderation tools as the data came flooding in.
Participants would head to mounted iPads that displayed the app. Each user would simply enter their contact details and complete the 5 questions that made up the quiz. Once completed the AI bots would create a unique persona image, before our platform instantly overlayed their Name and Institution, plus a pre-designed logo of their persona to the AI image.
This image, along with additional copy explaining the traits of their persona was displayed on screen and sent to the email address provided to encourage social sharing. For those participating at the event their unique image was then printed and given to each user on a lanyard so that they could easily spot and converse with scientists who shared their approach to science.
Here's a video that the team at Pebble shot of the event showing visitors using the app on the iPads.
The backend was built on Google Firebase with the Email extension. We were able to keep track of the data in realtime, and to rectify a few issues quickly and efficiently using internal tools we built specifically for the event.
The frontend of the website was built using Google Flutter for Web.
MidJourney was used to generate the AI images, and Imgix (https://www.imgix.com) was used to dynamically create the lanyard images with the users details printed over the image. This was a great tool for the job.
This was a great project to work on with Pebble Studios, and although technically challenging, the result proves that not all surveys have to be dull forms.
Pebble's Case Study is available here: https://pebblestudios.co.uk/portfolio-item/artificial-intelligence-quiz/
And you can try out the survey online here: https://massspecmindset.com
