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Where are all the Hustlers and Hipsters?
Lee Probert | 22 October

Quite a while ago, back in 2012, Rei Inamoto, the chief creative officer at AKQA (at the time), shared some

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Context is King with Augmented Reality
Lee Probert | 27 September

I’ve been seeing a lot of posts heralding television graphics (like the one in the image above), as incredible examples

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Conducting Business in Virtual Reality (part 2 of 2)
Lee Probert | 6 June

In part one of this article we asked the question Why would you want to conduct business in Virtual Reality?

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Conducting Business in Virtual Reality (part 1 of 2)
Lee Probert | 29 May

Introduction Let’s be clear what I mean by conduct business in VR: I’m talking about VR as a tool enabling

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The avatar is dead; long live the avatar
Lee Probert | 28 July

The world is going to get crazy. Crazy cool, but also completely bonkers.

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